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Coupon Abbreviations
  • SC = Store Coupon
  • MC = Manufacturer Coupon
  • SS = Smart Source
  • RP = Red Plum
  • PG = Proctor and Gamble
Coupon Terms
  • WYB = When You Buy
  • B1G1 = Buy One Get One Free
  • .75/1 = 75 cents off one item
  • .75/3 = 75 cents off three items
  • EXP = Expiration Date

Going Nuts? I can help you understand coupon terms and abbreviations

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The Mystery Penny Item at Publix for Wednesday 1/13 or Thursday 1/14, is:

Publix Juice 64 oz.

You can get the Publix Penny item with any purchase that is $10 or more before coupons. There is a Mystery Penny Item coupon in the Wednesday or Thursday Paper every week . Some stores do not require this coupon, but many have changed and do require it now, check with your store to find their policy.

The Penny Item is now for one day only, and will be the day that the add starts in your area. This is Wednesday for all of SC and AL, and parts of GA, or Thursday for Northern GA.

Get all of this weeks Publix Deals and Coupon Matches! There is also Yellow Advantage Buy Flyer with lots of deals and a Green Advantage Buy list of coupons!.

**Note: FL and Coastal GA stores DO NOT participate in the Penny Item**

A thought… You will not get much closer to free, so if you don’t need, like or want this item, then give it away. There are many folks that would probably love it!

    • stephanie

      I have the wednesday sale ad out of the paper. I do not see the penny item coupon. Am I missing it somewhere?

      • terri

        last week in the atlanta paper, it was in the “living” section, not in the sale paper from publix

        • Diva-ish

          In the Wednesday paper or Sunday paper still? A little annoyed since I don’t get delivery of paper on the week days.

          • Michelle

            In the Thursday paper since our sales in GA start on Thursday. Inside front page of Living section in AJC.

    • Michelle in Martinez

      Is this orange juice?

    • maura

      I did not see the penny item q in the Columbia ad today. Is it somewhere else in the paper?

    • Lee

      Penny item coupon is on page 4A of The Greenville News.

      • jane

        Thanks! I looked through that section two or three times & never saw it!

      • Jenni

        Thanks for the tip!

      • I was wondering where it was!

    • Jen

      Please be orange juice, please be orange juice. It’s too cold to run out unless it’s orange juice…lol

      • Michelle

        Unfortunately, it was grape juice…I was hoping it would be any juice so I could get cranberry and make cosmopolitans tonight! oh well!!!

    • Michelle

      At the Furman Publix it’s grape juice. I called to check.

    • It’s grape juice at the Knightsville Publix

    • Lena

      The sad part is that it’s really no longer a penny item because you have to add in the cost of buying a paper.

      • Michelle in Martinez

        that’s a good point…i guess unless it’s something you really want, it’s not that good of savings (unless you already have the paper delivered).

        • Stacey

          I agree. I only get the Sunday paper delivered so it has to be a good value to pick up the Wednesday edition just for the penny q. I thought Publix started putting this in the paper so they could do away with the tiny Sunday paper ad insert but it’s still in the Sunday paper.

          • Jenni

            I think they may have actually done it to have it coincide with senior’s 5% off day. Could be wrong, though.

      • Teri

        When buying the Greenville News, you can get the Tuesday and Wednesday paper free with your Sat. and Sunday delivery.

      • Lena

        Good news!!! The Publix on Kennerly Rd. in Irmo will let you get the penny item without the coupon as long as you spend more than $10. YAY!!!!!!!!!!!!!!!!!!! I luv Publix!

      • Becky

        Our Publix supplies the coupon at every check out and the Cust. Serv. desk. But it has just messed up my schedule for shopping! I used to go Mondays and get the Penny Item and all groceries. Habits are hard to change!!

        • martha

          I went yesterday for the Penny item and while I was in there I completely forgot about it, until I got home again….

    • Amber

      The State – A5

    • Lori

      The Tennessean – right inside the front page section 3A

    • Emily

      You will get a lot more from your newspaper purchase than the penny item coupon! Read it for information and entertainment. There is so much value in a newspaper; far more than the purchase price.

      • heather

        Welcome to the information age…..you can get all that information and more online for free or for a minimal cost if you have a digital subscription.

        • Michelle in Martinez


      • seacoastmom

        Oh, I’m with Emily :@) Love reading the newspaper.. Even though on-line is more tree-friendly there’s just nothing like reading the Front page or the Editorials or even the local issues section. Being able to actually read the paper makes my day…but I do LOVE the Sunday paper for the coupons!!!!

    • Anyone know how the penny item coupons are being handled in metro Atlanta for the areas that run Wed-Tue instead of Thur-Wed? For instance, Rockdale County Publix stores are on the Wed-Tue cycle. Is the penny coupon in the Rockdale Citizen? The AJC won’t print it until tomorrow, since most of the area is on the Thur-Wed schedule. (Just wondering if anyone knows . . . I live in Gwinnett and work in Rockdale, so I can access both sale cycles. I’m surious how they’re handling the mixed cycles within one paper’s distribution area.)

    • Ashley

      It now a 51 cent item with the local papers profitting. Why did they take it out of the free ad paper? Maybe their getting a kick back from th papers Wed. sales.

      • Melissa

        Makes you wonder! I guess if Publix sees their sales fall off on this “penny day”,they’ll reaize that this new idea of theirs is not working after all. Personally, since I don’t need the juice and don’t really need anything from the store today, I’ll wait until possibly the beginning of next week to go to Publix to stock up on their BOGO and coupon items. It would be so much more convenient if they would put the penny item coupon on their website as well as in the newspaper for us computer junkies.

    • Megan

      In the Braselton/Hoschton area the coupon was in one of the local free papers last week. It was either in the “Braselton News” or “The Paper” – whichever is delivered on Thursday…Sorry, I can’t remember which one….

    • Jenni

      Well, if we all think this is a bad change, we can let Publix know. Just send them an e-mail letting them know that this is NOT an improvement, and actually adds cost to your end, even without any (that we know of) benefit to them.

      • Lisa

        I spoke with the Manager at my Publix about the penny items changes. She told me that they switched it from Sunday because everyone already shops that day and they are trying to get more traffic mid-week.

        • Jenni

          I understand their reasoning. It just doesn’t make much common sense. For me, they will lose my business on Sunday/Monday, when I am already out and about (and therefore didn’t spend/waste any gas), and at best, break even if I DO choose to shop there on Wednesday. I won’t make two trips to their store regardless.

          They are not close enough to where I live for it to be worth it to make too trips and buy TWO papers! A better option would have been to make it so you could use the penny item on either Sunday or Wednesday. That would have continued the convenience for us weekend shoppers, but still provided some possible increase of traffic on Wednesday.

      • Melissa

        Thanks so much for the suggestion. I just e-mailed Publix–I didn’t get all mad with them or anything. I just let them know that I am disappointed with the change.

      • Chloe

        Here’s the text of the message I just sent via Publix.com:

        I am very upset about the recent changes to your Penny Item program. We only get the local paper on the weekends, primarily for the Sunday coupons, so in order to participate I have to spend $1 on a Wednesday newspaper that I wouldn’t normally buy. Therefore your “penny item” becomes the $1.01 item. Also, most people get paid on Thursday or Friday so Wednesday is the worst possible day to shop. My husband & I are very loyal Publix customers but you will be getting less of our business because of this change. Please consider changing back to the old system of Sunday/Monday penny items. It was so much better that way.

        • Tabitha

          Seriously, this is not something to be “so upset over”. Please, there are people with far larger issues out there than the Publix Penny item being changed!

        • Machelle

          I completely agree..well put

    • Jana

      Chalkville, AL Publix now requires the penny item coupon. They didn’t last week, but said that they were telling everyone that the coupon would be required this week.

      • Misty

        Deerfoot said they would require the coupon next week. I just started getting the Wed and Sun paper delivered to my house, costing $1 a week, they offer it at 26 weeks for $26 or 52 weeks for $52. That does make for a cheap Sunday paper, even if you get to the dollar store to get one, they charge tax.

        • Gina

          I get the Sunday and Wednesday paper delivered as well. It is all that is offered where I live and so now it makes it worth it to me to get the Wednesday paper! A good change in that aspect for me. However, since the ad is not released until after I am in bed Tuesday night (I am a school teacher…I go to bed EARLY!) I have to go home to get my list together on Wednesday and then get back out to get the penny item. I wish I could prepare at work.

    • Holly

      Charleston Post & Courier…page 2A.

      I have to say, I’m most annoyed with this change because I don’t have time to really read my paper until the evening and now I have to cut it up somewhere in section A in the morning (which means there’s at least one article I can’t read when I try to sit down and enjoy it later in the day). Highly annoying.

      I also don’t enjoy having to quickly schedule my trip (though I tried to come up with $10 of things from the green/yellow flyers beforehand) before I rush off to get my child to school on Wednesday morning. And today, I didn’t even know what the penny item was until I got there.

      Not to do nothing but complain though…I still love Publix, I just don’t know how often I’ll participate in the penny item anymore.

      • Debbie

        I called my Publix in Charleston first (off Sam Rittenberg) to make sure I didn’t need the coupon. I also didn’t want to cut up an article my husband and I hadn’t read yet.

        • Holly

          I went to the store in James Island and they required the coupon.

          • Teaundra

            I shop at the James Island one as well I wish you didnt need the coupon…anyone know of cheap paper delivery services?

    • Karen

      My Publix trip today was very embarristinggggg… they took my coupons spread them out and looked at each item and checked the words on each coupon. It took 15 minutes to check out and she was the only cashier open in the store. All of my coupons were right on, I have never tried to scam Publix before….It makes me not want to go back, even though I love the deals.
      I don’t guess I should be angry because I saved more than I paid, but I am anyway.

      • Chloe

        There’s one cashier at my local store who does that. She spent like 5 minutes sorting my coupons into different little piles, then scanned a bunch of the coupons before she’d even rung up the items. Then she was about to give me a total before the bagger pointed out the huge pile she hadn’t even scanned yet, which would have cost me another $15-20! I don’t want to complain to store mgmt because I don’t want to cost anyone their job in this economy. But I do my best to avoid her line!

      • Becky

        Most of the time, most Publix cashiers and managers are VERY good. That has happened to me twice, but both times it was b/c it was a new cashier. Too bad she was the only person or you could probably have gotten a more experienced one. Also, if you have another Publix maybe you could try there if the one you go to continues in this fashion. Don’t you hate it when that happens? Hopefully it won’t happen again! :)

      • elizabeth

        I would send an e-mail to Publix corp. I had an experience like that several times, e-mailed (very nice but firm) to explain the situation, and it seems to have gotten better. You don’t have to mention names, so you don’t necessarily have to get anyone in trouble.

      • Dee

        I had a cashier like that too! I wasn’t embarrased though. I patiently waited for my discounts. I did have a cashier that “suppressed” a lot of my coupons for the small print and Do Not Double wording. I ALWAYS avoid her line. I call her “The Suppressor” LOL.

        There are several very friendly cashiers that I always go to. We always strike up conversation, and that seems to make them scan coupons faster. I guess with all the chitter chatter, there’s no time to be petty about small print!

        BTW, I do not like the penny item date, BUT that will not keep me from shopping at Publix. I think those who say they are taking their business elsewhere because of this are being petty. I mean, really, over a One Cent item??

        • susan

          anyone who will stop shopping at publix over the change penny item isn’t purchasing enough from them to impact their p/l. PLEASE..take your business somewhere else. it will mean shorter lines and fewer rainchecks for me, a loyal customer who will continue to shop at publix despite this change in policy.

    • Lee Ann

      No more penny item for me. It is not worth it!

    • christine

      Not really sure what all the “hype” is about. I am saving so much with Publix…they are so generous already, accepting coupons from competition and allowing us to stack 3. I have purchased the penny item several times, but only if I happened to be there to begin with. I can’t imagine getting so angry about this that I would stop shopping at Publix. I have been shopping there since Oct. 2009 and I have an extremely full pantry and my grocery bill is 1/3 of what it was when I shopped at the “big mart”. Give Publix a break…they are good to their customers!

      • Lisa

        Amen! By the way, I always wondered if I could stack 3 coupons. Do you mean you are allowed to stack a manufacturer Q, Publix Q and competitor Q at Publix? I ask, b/c I tried this once, had it rejected by the cashier and never tried it again.

        • Becky

          Yes! And if in doubt, ask a manager or Front Desk. It is rare to find, but when you do, it’s wonderful!

    • shannon

      I just returned from my penny item shopping trip at the N. Charleston Publix. This is the second week I have had a bad experience with the cashier. I am beginning to wonder if the cashiers are told to be very picky and not friendly with couponers. After she inspected each coupon for authenticity she told me “this couponing thing is getting out of control, thats why Publix changed the penny item policy.”

      • elizabeth

        Ha! I just replied to someone else above about the same thing, so I’ll quote myself “I would send an e-mail to Publix corp. I had an experience like that several times, e-mailed (very nice but firm) to explain the situation, and it seems to have gotten better. You don’t have to mention names, so you don’t necessarily have to get anyone in trouble.” I have found Publix to be better at customer service than any other retail store, so they may help you. It’s worth a shot!

      • Karen

        Shannon, I think your cashier was telling the truth, I think they have been told to be very picky because this is how I have been done at two different Publix two weeks in a row.

        • scqponmom

          I have experienced the cashiers looking more closely at the coupons as they check you out now. I have also witnessed people trying to use coupons for a different item listed or hearing about it later after they return from their shopping trip. Unfortunately, the honest people have to suffer the consequences. I do agree that the cashier should not have made the comment to you.

          • Alisha

            They ARE being told to be more picky, and its because of those that abuse the coupon policy.

            Someone tried to scam a friend of mine that works there on Christmas Eve, and she nailed her.Woman had at least 10 coupons for things she didnt even buy, and if my friend hadnt looked at each one she would have gotten away with it.

            When I worked there, I’d chat with customers, but as soon as a stack of coupons was produced, chit-chat stopped and I concentrated completely on my task.

            Its not fair, but those who are honest must understand that the cashier is doing his or her job.

      • taylor

        That is awful but not true..I work at a Publix in SC and the reason that we coporate seemed to change the penny item was to save on ad costs. We were printing an ad on Sundays and on Wed. for the new sales. Now to cut costs we are on having the penny item on Wed and you must have the coupon which is somewhere in the paper. For instance in Greenville it is in the Greenville News not in an ad but somewhere in the paper. That is awful that the cashier you had was so rude. Hopefully you will have better experiences next time.

    • Kim

      Our penny item was Cabot butter! Yes, we have to now go out of our way to buy the paper before shopping on the day we’ve always shopped on, but I like Christine think that Publix has saved us so much money – why make a big fuss over it?

      • Jen

        That is a great penny item! I too am disappointed the penny item coupon is in the Thursday paper in my area (which I don’t buy),but let’s not forget the Florida has never had a penny item. Publix brings the deals, with or without the penny item.

    • Amberlee

      where is the penny item at in the state (columbia)?

      • Stacey

        Yes- page A5

    • Mandie

      I’m to crazy about the new Penny item policy. Mainly cause I’m not good with change. That being said I think paying $0.51 for good grape juice is a good deal. Oh and for those that (unlike me haha) actualy read the paper, most papers have their articles on line for subscribers to read. If you cut out the Penny Q and realize you really wanted to read that article you now can.

      • Mandie

        argghhhh! I meant to say that “I am *not* to crazy about the penny item” Sorry…..

    • Alysia

      Murfreesboro Publix penny item is POP TARTS! They have become much more strict on coupons the past two weeks. The penny coupon is required, they only accept Target, Kroger, Food Lion as competitors, they do not double the printables that state so even if they’re under $0.50, they no longer allow stacking store coupon and competitor coupon. I still save big but they have spoiled me until now :)

    • faith

      the peachtree cit ga publix cashier knew nothing about this new booklet, this is the one at starrs mill

    • Mandi Presley

      I, too, am not going to buy an extra paper just to get the coupon. And, I’m not going to change my shopping day just for a penny item that may or may not be something I’ll use. Not hardly worth it. I am going to email the company.

      Thankfully, most of my cashiers are really nice about coupons as long as I smile and talk with them and thank them several times before leaving. I, too, would probably get a little testy after sorting through. scanning and correcting stacks of coupons.

      Does anyone know of a Publix in the Gvl/Spart. area that does not require the penny item coupon? Better yet, does anyone know of one that considers Food Lion or Target a competitor?

    • Elizabeth

      Maybe you’re ok with the penny item change, but if you’re with me and HATE it, please let corporate know. Hopefully they will change it if they get enough feedback.

      • AmyW

        I agree with everyone; no penny item for me either – we only take the Sunday paper and I’m not going to buy an extra paper for something unknown….But our Publix cashiers are generally very nice. The last cashier I had was very patient and applauded me for beating out his regular extreme coupon customer (I saved $82.10 total).

    • Amy – Brentwood, TN

      I have learned that at Publix, to make the cashier happy, try to sort your coupons into 2 piles…those that will scan (manuf) and those they need to enter in manually (publix and competitors coupons). It makes it easier for them and they seem to appreciate it too. It’s easier to keep track of them scanning each one, and entering each one.

      • Chloe

        Thanks for the tip Amy, I’ll try this next time.

    • Tabitha

      I went in today with my list all ready…feeling a little rushed as I am used to waiting until Sunday to go to Publix. Anyway, I get all my things plus the penny item only to see a sign on the register that says they now require the coupon for the penny item. :( Too bad!! The cashier was a little short with me also about it (Unlike Publix most often)…:(

    • In the Decatur, AL area our Publix will not let you have the penny item without a coupon. I won’t spend the money on a paper, so will miss it now.

    • William

      I think we forget that the penny item isn’t a penny for Publix.They pay full price for it and let us have it for one cent. I know this doesn’t sound like a lot but when you add it all up Publix is loosing lots of money on this! When companies loose money like this they have to do something and I for one can live with it if it helps keep the doors open and all the great people working!

    • Lindsay

      The penny item coupon is in the AJC living secton page D2…HTH!

    • lynn

      I found the penny coupon in our weekly (free) paper today, in the Millbrook/Prattville, AL area. I was so glad to see that since, like most of you, I was not going to buy a paper simply to get one coupon. I hope that they do this on a weekly basis. I hate to say that I missed because I did not sit down to read the paper until last night but I know now to look for it when the mail comes. About the coupons, I have noticed that they look at them closer but thankfully I have not had such bad experiences like some of you. Hang in there gals.

    • I was at the Kennerly Publix in Columbia yesterday, had actually kinda forgotten it was Penny Item day b/c I don’t normally shop Wednesdays. The cashier asked if I’d like to purchase it and I just said “sure”– no coupon asked for or even mentioned. (and my hubby was quite pleased b/c he loves grape juice!) :)

    • kristi

      Anyone know if the Publix on Gervais in Columbia is asking for the penny coupon? They never did before and I haven’t had a chance to test it with the new changes…

      • Debbie

        I was told I had to have the coupon. (:

    • Tabitha

      I think it is ridiculous that so many of you are “so upset” that the penny item has been changed to another day in the week. Do you people not realize that this is such a minor thing compared to what some people are going through right now?
      Please, count your blessings and do not get upset over such trivial things!

      • Chloe

        I can’t answer for everyone but I never said I’d stop shopping at Publix over this, they still have great BOGO deals and an amazing coupon policy. I’ll just go once a week instead of 2-3 times.

        I’m not a petty person and I live a wonderful life full of blessings. But as consumers we have every right to let retailers know when their policy changes affect us negatively, and smart businesses welcome that feedback. It’s more efficient for Publix to hear directly from consumers than to hire marketing consultants to figure out why they’re getting less business.

        Please don’t judge people for wanting to get the most for their money in this economy. That’s why we’re on this site, that’s why we shop at stores with great sales & coupon policies like Publix. It doesn’t make us petty, shallow or spiritually bankrupt to want to feed our families, keep a roof over our heads and a car in the driveway.

    • Michelle

      I’m with all of you on this Penny Item day change. To all of you who seem to think we aren’t counting our blessings: I am grateful for every day I am on this planet and the health my family is fortunate enough to have.

      I am also grateful for every penny I have, which is why when I can save my family money I am even happier. This penny item, while insignificant to many of us, might actually help a family who otherwise couldn’t afford to buy an item for their family. Did you ever look at it that way? I am guessing not, otherwise you’d join us in our disdain for the new policy.

    • sarah

      I disliked the Sunday/Monday penny idea. I never get out on Sunday for shopping and I do not have my weekday shopping trips organized enough to get to it on Monday. I usually organize/plan my trips on Monday an dwould have to try to squeeze publix in. Love it on Wednesday, but I sure wish I got the weekday paper!

    • William

      We all are trying to save money any way we can and I for one am very grateful that Publix came up from Florida but the idea that they owe us something like 2 penny days is crazy! In Florida the stores don’t have penny days. Nor do they let you buy one BOGO for half price Nor do they double coupons. Like I posted before Publix is loosing a lot of money on the things they do for us. Look at it like this, Do you shop at stores other than Publix? Sure you do and why? To save money by getting the best deals. You want Publix to be loyal to you but you arn’t loyal to Publix. Sure the move from Sunday,Monday to Wednesday can be a pain but not getting one product for a penny will not keep me from shopping at Publix and my family will not go hungry because I did’nt get the penny deal.

      • Jennifer

        Well said William. I completely agree!!!

    • Alisha

      Getting so upset over a penny item is just plain stupid. Its a business, and I’d be willing to bet that Publix loses ALOT of money by doing the penny item.

      Id also be willing to bet that the days of the penny item are short…They’re probably going to get rid of it within the next 2-3 years. And I dont blame them at all.

    • Jennifer

      If you think about it, this is a blessing for us. When I go to get the mystery item on Wed they have all the sale items at the store… instead of going on Sun/Mon when they are usually out of something I need. So we all can benefit from this. We can get all the items we need in one shopping trip, instead of wasting gas. Just my postive spin on this.

    • Sharon

      Not sure where to ask this question, so I’ll try here. What about coupons that say “manufacturer coupon” on the top, but then say “only for use in _______ store” on the bottom, whether that be Rite Aid or another store. Does that count as a manufacturer or store coupon and can it be stacked in Publix and in which category “manufacturer” or “store”? Thanks and sorry if I’m asking in the wrong place.

      • Alisha

        Those are manufacturer. The redeem at ___ is just a marketing gimmick.

        • Sharon

          I tried to use it at Walgreens since it said “manufacturer coupon” on the top. It didn’t scan and then a second person came over and looked at it and said “it says in small print on the bottom, for use ONLY IN RITE AID” so they wouldn’t take it. She said, the manufacturer would only reimburse Rite Aid, and that wags doesn’t take competitor coupons.

    • Melinda

      I did my grocery shopping at Publix today and all I can say is WOW!!!
      I bought $207.10 in items and only paid $103.07. Alot of the items were free after coupons. I am on a coupon high!