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Sariah asked a question in comment to the last post about my number of 10% of people coupon. That was my rough estimate.
Searching for exact numbers for an answer I found this and found it very humorous. Because of the “average weekly savings” reported I’m sticking with my 10% coupon number… these folks don’t coupon, they just pretend…
According to recent research from the Promotion Marketing Association’s (PMA) Coupon Council, many consumers are already taking advantage of the savings opportunities. The recent PMA Coupon Council Internet survey of 1,000 people found that:
- 89 percent of the overall population report that they use coupons when shopping (for grocery, household and healthcare items at supermarkets).
- 97 percent of primary shoppers report that they use coupons at supermarkets.
- Coupon users report an average of seven percent savings on their grocery bill
Consumers See Value in Coupons – Typical Savings
- The typical family saves between $5.20 and $9.60 per week using coupons.
- Those who spend 10 minutes or less per week clipping and organizing their coupons (46 percent of consumers) still achieve an average $7.00 weekly savings on their grocery bill.
I’d love to see what the savings all of us are getting would do to their “average weekly savings” numbers.
Look at what America is throwing away though:
- Approximately $2.6 billion is saved annually by consumers using manufacturer’s coupons when shopping for packaged products.
- More than $350 billion of packaged goods coupons are offered annually.
That’s a coupon usage rate of 0.7%, maybe my 10% effectively use coupons is too high!!
Quoted from: Promotion Marketing Association Coupon Council