Welcome to Southern Savers, where finding deals and steals is simple and rewarding!

See I told you, this would help!

Coupon Abbreviations
  • SC = Store Coupon
  • MC = Manufacturer Coupon
  • SS = Smart Source
  • RP = Red Plum
  • PG = Proctor and Gamble
Coupon Terms
  • WYB = When You Buy
  • B1G1 = Buy One Get One Free
  • .75/1 = 75 cents off one item
  • .75/3 = 75 cents off three items
  • EXP = Expiration Date

Going Nuts? I can help you understand coupon terms and abbreviations

Percentage of Coupon Use

on 1.29.2009 at 9:50pm

This post may contain affiliate links. Read our disclosure here.

Sariah asked a question in comment to the last post about my number of 10% of people coupon.  That was my rough estimate.

Searching for exact numbers for an answer I found this and found it very humorous.  Because of the “average weekly savings” reported I’m sticking with my 10% coupon number…  these folks don’t coupon, they just pretend…

According to recent research from the Promotion Marketing Association’s (PMA) Coupon Council, many consumers are already taking advantage of the savings opportunities. The recent PMA Coupon Council Internet survey of 1,000 people found that:

  • 89 percent of the overall population report that they use coupons when shopping (for grocery, household and healthcare items at supermarkets).
  • 97 percent of primary shoppers report that they use coupons at supermarkets.
  • Coupon users report an average of seven percent savings on their grocery bill
    with coupons.

Consumers See Value in Coupons – Typical Savings

  • The typical family saves between $5.20 and $9.60 per week using coupons.
  • Those who spend 10 minutes or less per week clipping and organizing their coupons (46 percent of consumers) still achieve an average $7.00 weekly savings on their grocery bill.

I’d love to see what the savings all of us are getting would do to their “average weekly savings” numbers.

Look at what America is throwing away though:

  • Approximately $2.6 billion is saved annually by consumers using manufacturer’s coupons when shopping for packaged products.
  • More than $350 billion of packaged goods coupons are offered annually.

That’s a coupon usage rate of 0.7%, maybe my 10% effectively use coupons is too high!!

Quoted from: Promotion Marketing Association Coupon Council

    • Cathy

      That’s hilarious! I saw a similar article recently and thought it didn’t make any sense! Why spend the time clipping and planning to save $7 a week?! I literally spend $50 less a week than I did 6 months ago and $80 less than I did a year ago-now that’s worth it:)

    • Kristina

      I truly appreciate the time and dedication you put into your website. I’ve saved at least $200 within the past two months. It’s been a blessing for me and many others. Because of your website, I donated some items to an elderly lady with cancer and to other seniors. I even have a stash of items that will be donated to a shelter within the next few weeks.

      Your site has also driven me to other stores I would have ignored because I believed thier prices were inflated (i.e.-CVS, Walgreens) compared to WalMart or even the Dollar Tree. These stores have benefited because I now have my prescriptions filled there instead of running to another pharmacy. I believe it’s a win-win situation.

      Keep up the wonderful work. Many don’t post, but I’m sure they agree with me.

    • Kelly

      “these folks don’t coupon, they just pretend…”


    • Lana

      My college age son works at Bi-Lo as a cashier on his school breaks. He says he generally only takes in about $60 in coupons in an 8 hour shift. Also he says that huge amounts of his customers charged their groceries over the Christmas holiday break-I think America needs a wake-up call!!!

    • Becca

      I average about 40-50% a week on my groceries. And I don’t even try that hard. I know I could do more and better than that but I’m still staying under my budgeted grocery money. And using your site makes it so much easier! :)

    • Stacy

      That’s incredible information! Just by following your blog I’ve saved almost $600 this month – spending only $250 for all my family’s food and personal needs. It can be done – and it beats the pants off these stats.

    • Thanks for looking that up, Jenny!

      I would venture a guess that people who say they coupon use a very small amount from one resource (a Sunday paper). They’re not doing the kind of couponing that we’re trying to do here.

    • Emily

      Thanks so much for all your hard work Jenny! I printed out your Kroger list, and my receipt said I saved 48 percent!!

    • Crista

      To the person that posted a comment about the credit card usage over Christmas….Although it is generally true that most Americans charge too much and pay those stupid little payments every month, don’t assume everyone using a charge card is doing that! LOL I use to never charge things like gas and groceries, etc. I was always taught “buy what you can afford” and only used my card for convenience and to build up my credit, paying it off every month. Now however, I have started using my charge card for EVERYTHING…but still paying it off every month. I find it convenient AND I have a card that gives me a gift card back (based on how much I spend on the card) that I can purchase clothing with at one of my favorite (and previously unaffordable) stores. I don’t put anything on the card that I wouldn’t normally buy, but now I get free clothes too and don’t pay any extra because there is no interest if you pay it off every month. I put my groceries (even my $6.50 purchases LOL), gas, EVERYTHING on it!

      Just thought I would share how you can use “reward” cards to your advantage!

    • Brandy

      Ok- here’s my question. Overage. Publix has always given me overage, but today the cashier and manager (both new ones, at least ones I hadn’t seen before) both gave only item amounts on Knox and Pace coupons. Now, here’s my problem. I love a free item, don’t get me wrong, and I am certainly NOT trying to cheat anyone out of anything, BUT… if I purchase a Knox item for $1.39 and have a coupon (not ip, an actual coupon) that states “$4 off any Knox product”, and the store gives me $1.39 off the item- GREAT! Free item! BUT, when they turn those coupons into their coupon clearing house or whoever reimburses the store, how do they know that I purchased the $1.39 Knox item and not an $8.99 Knox item. Because if they really don’t know, and the reimbursement to the store is $4, then the store has made $2.61 off of MY coupon! If anyone is making money off of my coupon, shouldn’t it be me, since it was issued to me as the purchaser of the newspaper I received it in???
      erg. I’m irritable today.

    • Brandy

      sorry i think i put that in the wrong thread! My question still stands though. :)