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amazon price increaseHeads up! The price of Amazon Prime is reportedly going to increase – by a lot. If you have been deciding whether or not to join, now is the time to.

Amazon Prime currently cost $79 a year. That may seem like a lot at first, but it factors out to $6.58 a month.

What It Includes:

-Free 2-Day Shipping On Millions of Items
-Unlimited Instant Steaming of Amazon Instant Watch
-Borrow Kindle Books for Free

Is it worth it?:

Free 2-Day Shipping

I added an item that was $5.49 to my cart and my shipping was $6.49. That’s for one item. So if you bought, (13) $5 items, Amazon Prime has paid for itself. That’s a little over (1) item per month.

amazon shipping

If you don’t currently buy a lot on Amazon, with Prime you will find yourself buying more things. Amazon has great deals! They are my go-to site for price comparisons, electronics, some household products, and more. You can see some past and current deals here.

They also price match many deals at Target and Best Buy. You’ll buy it on Amazon instead because you get FREE 2-day shipping.

Unlimited Instant Watch

So, Amazon Prime has already paid for itself if you purchase at least (13) $5 items, but you will you also get Unlimited Instant Watch. Instant Watch is basically the same thing as Netflix. It has a ton of same content plus additional movies and television shows.

For example, Amazon Instant Watch has exclusive streaming rights to Downton Abbey. That means no other streaming service will offer it.

For a price compassion, Netflix and Hulu are $8 per month. Amazon Prime, including Instant Watch, is $6.58 a month. To switch, you would save $1.42 a month or $17.04 per year.

Borrow Kindle Books

If you love Kindle Books, this is a huge perk. You can borrow (1) book at a time. The library of books doesn’t include everything, but there are great options.

Amazon Prime Increase

Amazon Prime is expected to increase in price by $20-$40. That would make it $99-$119 a year or $8.25-$9.91 per month. It would no longer be cheaper than Netflix, but it would still have more perks than Netflix.

In the end, if you want to join, do it now. We’re not sure how much Amazon Prime will increase, but it’s coming, so save $20-$40 and take the plunge now.

Do you think Amazon Prime is worth $79? What about $99-$119? Share your thoughts in the comments below.

See Amazon deals.

    • Do you know if existing members will be ‘grandfathered’ in to the lower price or will we also be subject to the higher price?

      • guest

        On my account page, it’s said that I will be charged the same rate of $79 when it’s due in March. I have automatic billing, by the way.

        • pinkchick82686

          Mine said I would be charged $39 for student prime and that is not until June, hope it doesnt change!

          I will also add that when I signed up I got first 6 months free, so it was really the first 18 months for $39, who could complain about that, but the first 6 months free, didnt include the streaming only shipping, but I waited and it was fine!

        • mrs b

          Mine says I’ll be charged $79 to renew in September, so if that changes 7 months from now, I think I would call and argue with them about it.
          I use it enough to justify even and increase though–especially since I cancelled my netflix and only stream from amazon now (I tried redbox and hulu during promo times and was not impressed with their selection).

      • They have not said, but that would be so great!!

    • Travis T

      It’s worth the $79, but i don’t think it to be worth $119 even with the amount that i buy.

    • smada0514

      I’ve been debating on signing up, but I’m not renewing my Sam’s club membership this year (we moved, and it’s too far away). When I went to sign up for Amazon prime just now, it was only $39. I’m not a student, so it wasn’t the Amazon student discount. Not sure if this is only for new members, or not. Great deal, though!

      • Definitely a great deal! That’s only $3.25 a month!

    • Ashlee Whitmire

      does anyone know when this is reportedly happening?

      • They have not released a date.

    • Jenna

      Just some perspective on Amazon regarding their Instant Watch… A lot of people are cutting their cable providers right now and switching to an antenna and streaming services. Considering that the antenna is free, if you were to get Netflix, Hulu Plus, and Amazon, that’s starting at just under $23/month.

      Compare that to your cable bill.

      • Great point! Amazon and Netflix have almost exactly the same content though, so you probably could do without Netflix and save even more.

        • Rachelle

          We have Netflix and Amazon and find it worth it to have both for the content for the kids – Amazon has the Nick Jr stuff while Netflix has more of the Disney stuff.

    • Stephanie

      That’s a big jump! Wonder why such a big increase?

      • I’m not 100% sure what all of the reasons are, but their fourth quarter earnings were lower than expected.
        Amazon reported earnings of 51¢ per share, while expected earnings were about 66¢ per share.

      • courtney

        There’s an article out there that their CEO did a while ago saying that when they started Prime they just threw $79 out there not knowing if it would make them or lose them money. It’s become impossible for them to tell ‘are we making $ off of this’ because Prime includes so much. I’m guessing that they’ve done some digging and after examining market earnings they’ve decided they are undercutting themselves.

    • teecee

      We live so far out in the sticks that Amazon Prime can’t provide 2 day shipping. It takes 7-10 days to receive an item. We not only don’t have broadband but cable TV never made it this far! So for some of us it just doesn’t make sense :(

    • PicturedRox

      not worth it to me, I always have at least $35 I need and 99% of the time, it isn’t that urgent so I just stick with the free super saver shipping (good way to avoid those ‘impulse buys’ as well). Another issue for me is that none of the books are available for kindle apps on any other devices. Only the kindle.

    • Melanie Belew Schlievert

      I would still pay for it! I use it quite of bit. So worth it!

    • Liz

      There is student amazon prime (around 35 bucks for the year). My husband and I still have .edu accounts because as teachers we take a course here and there for continuing education. You must submit paper work proving you are a student. We didn’t think that one course would cut it, but Amazon accepted it. Husband even wrote that he was a teacher as to make sure they were clear he was not a full time student. If you fall into that category, check it out. We use a lot of amazon prime to get better deals on items we see in stores. It has been well worth the money- even at the higher price.

    • Skirnir Hamilton

      We just started Amazon Prime in December 2013 and so far I do think it is worth the $79, as we are doing a lot of instant watching. We have TVs set up to use it, etc. But $119 would make me think twice. And yes, we do Amazon Prime instead of cable. We got rid of cable a long time ago in favor of downloading from itunes what we wanted, but now Amazon Prime and some itunes is our cable substitute.

    • I joined in December when I needed something quick for work. I intended to dump it before the 30-day trial ended. Well, that didn’t happen…. It has been great.

      People in small towns probably already know this, but two days may be more like three for them. I learned that lesson visiting a small town for Christmas and waiting until the last day of “free Prime shipping” to order some items.

    • tiffgomes23

      We tried cutting our satellite and just streaming. It works great for me until football season. We love college football and trying to get any sport streaming packages are outrageous!

    • Kelly

      I’ve been a member of Amazon Prime for years now and am still a little annoyed with their “add-on” program of the last couple years. I understand that small items may not be worth it for them to ship but as a Prime member who pays $79, I feel I should have the option to pay a little bit of shipping to cover the actual cost rather than requiring me to have a $25 purchase to have it ship for free. Otherwise, I think Prime is a great program and will probably continue with it even if the price goes up.

    • pinkchick82686

      I am a student so I get it for $39, and I would pay $79 if I had too. I think it is great. I order so much stuff from there with the shipping. We have netflix and love it more than Amazon prime, but prime is nice if you want to watch things netflix doesnt have. I think it is well worth the price. I ordered shoes i needed for work and they were at my door before I would have even the the opportunity to drive to the store.

    • Amie

      I will stick with Netflix. I had been contemplating Amazon Prime and this makes it easy. When I do order from Amazon, I order $35 or more and get free shipping anyway.

    • constancensmith

      I would buy Amazon Prime even after the increase to $119. I use it a great deal at Christmas time or to buy and ship gifts to family since we moved halfway across the country. Since we live in Oklahoma, it is much easier to find better prices on the items we used when we lived in Georgia. :)

    • Kathryn

      I won’t renew at that price. I can get the shipping on $35 and up. I can go to the library and I don’t watch that many movies or shows on prime.

    • Jessie

      I love our Prime membership. I hate to say it, but we’d probably pay the higher rate. We have 2 Kindles and an internet TV that we use to watch with Prime. But, I really like it most for the shipping. I order so much from Amazon and love the convenience of it showing up 2 days later (sometimes faster!).

      I doubt they’ll grandfather current members in if/when they raise prices. We’re the ones who are more likely to pay the higher price, I’d think.

    • Leah_SC

      I love Amazon Prime! While I am disappointed that the price is increasing, I feel that I will get my money’s worth out of it from the amount of items I buy on Amazon throughout the year. Since I have 3 small children, it is easier for me to get on amazon to buy birthday presents, Christmas presents, and even the occasional paper towels (when they’re on a great sale). I have to say that Amazon is my favorite place to shop online!

    • Never_Speechless

      I only order 3 or 4 times a year and each time I make sure it’s more than 35- so I get the free shipping. If I need something quick I usually add on cat liter or cat food to my order and that brings it up to 35 bucks. No way will I pay for prime. I watch antenna TV just fine….

    • Ashley e

      If you’re a student you can get a free trial (im in grad school so took advantage of this!):

    • lookat

      On March 02, 2014, you will be charged $79 for another year of Prime.In my case there will be no rate increase for the year 2014!