See I told you, this would help!
- SC = Store Coupon
- MC = Manufacturer Coupon
- SS = Smart Source
- RMN = Retail Me Not
- PG = Proctor and Gamble
- WYB = When You Buy
- B1G1 = Buy One Get One Free
- .75/1 = 75 cents off one item
- .75/3 = 75 cents off three items
- EXP = Expiration Date
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For years Publix has never wanted to have a store card. Because most electronic offers are loaded straight to a persons store loyalty card, this has held Publix back from entering the electronic age. Other competitors such as Kroger have used electronic coupons for 3 years or more. Publix still isn’t moving towards a card, they are trying a different way to run these coupons.
In Tampa, FL, Publix is “quietly” testing a new digital coupon initiative in select stores. With this new test you go to SmartSource.com or Publix.com, log in with a new Publix ID/ membership code, then load coupons to your account. When you get to the checkout, you enter your phone number in the credit card swipe terminal, and the discounts will be applied.
There are still a lot of questions surrounding the issue, especially when it comes to stacking the eCoupons with paper coupons. It will be interesting to see where Publix goes with this and the rules they set up.
If Publix started using a electronic savings in your area, would you use it?
Thanks Sarah for the heads up on this exciting test run!
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